IVE - "HEYA" MV Review

"Heya" (해야) is a single and title track for IVE's second Korean mini album Ive Switch. "Heya" is IVE's first comeback of 2024 after releasing "Baddie" (Review) on October 13, 2023.  

"Heya"

"Heya" is a really big upgrade from IVE's previous song, "Baddie," which was such a letdown, especially since "Off The Record" was the best title track of I'VE MINE and it should have been the main song of the mini album instead of "Baddie" -I'm still salty and I still believe that the third title track instead of "Baddie" should have been either "OTT," or "Holy Moly," but at least they did promote "Off The Record" on music shows ¯\_(ツ)_/¯-. 

I found "Heya" to be somewhat catchy, and I have to say that I enjoyed some parts of the song a lot.

The parts from the song that stood out for me were the pre-choruses at 0:42 and 1:48 and the bridge at 2:23 -which was my favorite part of the song-. The verses of the song are good and I think that the "weakest" (although it's not that awful) part of the song was the chorus. 

The choreography -although not the best- seems quite fun. The dance point (as seen at 0:57) reminds me a little bit of Produce 101 (and later I.O.I) choreography for "Pick Me."

The MV is very pretty; I loved it. The color palette chosen for this music video is very beautiful. 

This music video is influenced by Korean culture and folk tales -I can't comment much on that because I lack the knowledge-. 

It seems like the IVE members upgraded from being cats in "Baddie" to tigresses in "Heya." The tigress theme fits very nicely with the lyrics and with the aesthetics of the music video. 

I liked the animated scenes that appear throughout the music video. I always enjoy a good animated scene in a music video.  

Style-wise, I loved all the outfits in this video. My favorite looks are Liz at 0:21 (her hair looks super gorgeous), Leeseo at 0:34 and 1:28, and the group outfit at 0:25 (which appears in more parts). I love it so much when groups wear matching outfits made from the same fabrics but with individual designs for each member (as seen in the gif below). I also love the jeans the members wear in the music video; they look super cute. It's a shame that they aren't very visible in the video (you can see them in the picture at the top of this page). 

The hairstyles of the members are really pretty. I like Rei's hairstyle a lot, it looks super cute I also like Gaeul's hairstyle.

Rating

Song – 8/10

MV – 10/10

Choreography – 8/10

Style – 10/10

Overall Rating – 8.5/10

Song Credits

Release Date: April 29, 2024.

Length: 3 min 10 sec.

Lyrics by: Lee Seu-Ran, Exy, and Solhee.

Music by: Ryan S. Jhun, Dem Jointz, Ido Nadjar, Kloe Latimer, Jack Brady, and Jordan Roman.

Arrangement by: Ryan S. Jhun, Dem Jointz, Ido Nadjar, and THE WAVYS.

MV Directed by: Yoon Seung-Rim and Jang Dong-Ju (Rigend Film).

Photo source: Starship Ent.

*The song credits are taken from IVE's fandom wiki*